In the 1970's Dee Thomas had an idea on how to improve his catch while bass fishing. This idea was called "Tule Dipping." Soon after, Dee Thomas started winning local fishing tournaments. Major sponsors helped Dee Thomas execute his idea for Tule Dipping. Specialized rods originally designed for Tule Dipping were built and refined by Dee Thomas. Now a new technique emerged in the industry that would forever change how bass was caught.